BE CAREFUL OF THE ADS 150 150 Lauren Ellerman

We would be ashamed if our local hospitals ran ads with “specials / discounts / or “coupons,” wouldn’t we? Open the paper and you see a coupon, for “1 cardio-cath, get the angioplasty free” – or, half off mammograms until Labor day… Perhaps the ads would reminded us that hospitals are most often for profit businesses. We distrust car dealers when they say it is a deal you can’t miss, and do not want to create an industry of distrust regarding the prices set by hospitals.

So I am glad no such ads exist, but when I opened my local paper this morning, there was such an ad for a local assisted living facility. Sign a 1 year contract now, and get a free HD TV and a 1 month free! Wow I thought – who is that supposed to entice? My relatives who could benefit from 24 hour monitoring, medication management or food prep, wouldn’t be all that impressed by a free tv – but a younger generation would be. Is this supposed to be a ploy so the 30 and 40 year olds encourage their folks to move into an assisted living facility? It makes me sad – for more reasons than I can express here.

Hey Assisted Living Facility – your goal is to provide care – can’t you at least pretend it isn’t to make money?

About the author

Lauren Ellerman

In 2011, Lauren Ellerman was named "Young Lawyer of the Year" by the Roanoke Bar Association for her work in the community. To speak with Lauren about your personal injury case, contact her at

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